Carmen’s team set out on a journey to create the most sustainable denim jeans they could make. They reevaluated each component, and considered everything form independently sourcing the best fully certified, organic, recycled and eco-friendly materials to the life cycle of products, their own inner operations, logistics and consumer care. At every stage of entrepreneurship, they have not only carefully considered the rich history, characteristics and traditions of denim, but also taken responsibility for any potential environmental impact across all stages of the value chain. As a brand that advocates environmental protection and slow fashion, Denimraw is not just offering sustainable jeans, it is offering a new way of thinking, of manufacturing and accountability, far removed from the culture of fast fashion and the outdated principles of profit before purpose.